Project Overview
1. Objective
Design a clear, trustworthy, and modern website that helps large companies explore GPS-based fleet tracking solutions with confidence. The site needed to present complex data features in a clean, digestible way — without overwhelming the user.
2. Audience
Fleet managers at logistics or transport firms
Operations heads at enterprise companies
Decision-makers seeking reliability, clarity, and scalability
3. My Role
UI Designer – Website structure, visual direction, layout, component system
4. Goal
Build trust through visual clarity
Explain GPS tracking in a simple, visual way
Guide users toward demo requests and contact forms
Show the product’s strength — live tracking, data, automation — through layout, not jargon
Design Thinking Behind the UI
I focused on simplifying the message to highlight what matters most: “Know your fleet. Reduce cost. Stay in control.” The layout was built like a pitch deck — guiding users through a clear flow: intro → features → proof → CTA.
Instead of lengthy paragraphs, I used visual storytelling — turning complex data into intuitive dashboard blocks. The design balances enterprise-level trust with a clean, approachable brand feel, making the product look reliable without being cold.
Visual Language
Color palette: Neutral greys, white, and bold blues (tech meets enterprise)
Typography: Professional sans-serif (clean, modern, readable)
Icons: Custom icons to explain features quickly
CTA Buttons: Always above the fold and at key decision moments
Key Screens
Tools & Techniques
Figma – Full UI design and component system
Design Tokens – For consistency in colors, spacing, and radius
Atomic Design System – Reusable cards, buttons, inputs
📂 Project Details
Type: UI/UX Design – Solo Project
Duration: ~3 weeks
Conclusion
This was not about flashy design — it was about creating trust, structure, and confidence through UI.
The goal was to help decision-makers feel:
✔️ Informed
✔️ Safe choosing FleetEdge
✔️ Ready to take the next step
“If it feels reliable, they’ll believe the product is reliable too.”
And that’s what I designed for.